The New Rules of Marketing and PR by David Meerman Scott
In less than 300 pages Scott sets out to teach you how to use social media as an effective business tool, how to capitalize on blogging and online videos, how to delve into viral marketing and so much more. It may seem like a lot, and truthfully it is, but it is written and organized in such a way that all the information can be put to use efficiently and is not too overwhelming to apply.
Scott has worked in marketing all over the world and has been an advisor and VP in leading industry companies. This novel spent six weeks on the BusinessWeek best-seller list and is published in 26 languages. Scott certainly knows his stuff and he shares it with you in this book!
The Ultimate Guide to Google AdWords by Perry Marshall and Bryan Todd
Inside you will find strategies to capitalize on the 1 billion Google searches made every day, and how to be aggressive in your campaigning to streamline your search engine visibility and consistently increase your clicks and sales.
Both Todd and Marshall have over five years of AdWords experience and have used it to write a practical, applicable and easy to use book about maximizing on Google AdWords. The tagline reads : “How to Access 100 million People in 10 Minutes,” and Todd proclaims that he and Marshall, “have literally helped tens of thousands of people win at Google, and [they’ve] disclosed the secrets that Google will never tell.”
Web Analytics—An Hour a Day by Avinash Kaushik
Some chapters discuss the components of a successful web strategy by looking at the 10/90 rule, and why hiring great web analysts is so important. Others break down the fundamentals of web analytics by describing tools you’ll need to utilize, the best practices to implement, link-coding issues, separating data serving and capturing and so much more.
Kaushik is the author of Occam’s Razor, a wildly popular blog on web research and analytics, and he has worked for Fortune 500 companies all over the world in his professional career. He is currently the director of web research and analytics at Intuit where he is responsible for business, technical and strategic elements of the web decision-making platform for more than 60 Intuit websites. His experience and credibility are in no short supply and neither is the wealth of information found in this book.
A Practical Guide to Affiliate Marketing by Evgenii Prussakov
This book was written with affiliate managers and merchants in mind and offers practical answers to some of the business’s toughest questions. The guide is designed to save you time and money and to keep you from making costly mistakes that even the most seasoned affiliate managers fall prey to.
Prussakov is a well-known affiliate market expert, international speaker, and blogger and his expert advice can regularly be found in industry magazines and websites. He is also the CEO & founder of AM Navigator, a world leading OPM agency. In his time in the industry he has contributed to the success of major companies like Hallmark, Nokia, Skype Warner music and more.
Online Marketing Inside Out by Brandon Eley & Shayne Tilley
If you want a read that does more than just cover the basics, then this is a great choice for you. It offers you inspiring new strategies to reach a larger audience of potential clients and customers. These authors draw from years of experience in the workforce to give you the most up-to-date, tried and true marketing tactics for success.
Eley has been in online marketing for 10 years as the owner of an e-commerce company and as the Interactive Director for an advertising and design company. Tilley, a self-titled “problem solver” spent 5 years at a growing company called SitePoint where he worked with 16-year-old millionaire self-starters, and web and blogging super-stars. In reading this book you’ll benefit from their experiences and learn about using social media to increase your traffic, setting up your own affiliate programs, effectively using online advertising resources, Google and so much more.
Ricardo Casas is the CEO and founder of Fahrenheit Marketing, an Austin web design firm. Fahrenheit Marketing provides its clients with a full range of online marketing capabilities including website development, search engine optimization, and mobile app design.