The RankPop Blog

5 Twitter Marketing Tips For Small Business

Social Media Marketing is growing day by day and a huge number of business owners have already using it as a major tool for their business promotion. With online marketers starting to focus more and more on popular social media sites like Twitter, Facebook, Pinterest, Instagram, etc., for their marketing efforts, the important of having a social media presence for businesses have grown multiple folds.

Of all the social media sites on the web, Twitter is the one which is making a lot of noise when it comes to marketing. Using Twitter, you can connect with people, combine them to form a community, engage with them and make a platform where you promote your business products. The cost of running a marketing campaign on Twitter is quite affordable as well, which makes it easy for small business owners to join in and promote their products. Let’s have a look at some special Twitter marketing tips every small business owners should try.

Twitter Marketing

1) Promote Your Website Or Blog

A lot of business owners tend not to promote their own content thinking that in by doing so people wouldn’t take notice of them. Well, that’s a wrong perception. If you have a blog which is getting updated regularly with fresh articles, you should share it on Twitter and I am certain that you will be surprised to see the results of it. Also, if you have a website about your business products, share it on Twitter as well. If you are still not sure about the type of content you are allowed to share, have a look at the Twitter guidelines!

2) Interact With Your Followers

Having a huge number of followers won’t do any good to you, unless you engage or interact with them. Once in a while engage with all your followers by posting a question and replying back to their queries as well. By doing this, you will create a personal or sentimental relationship with all your followers which is essential for reaching out to new prospective followers.

3) Add A Personal Touch

I have seen a lot of people making the mistake of talking only about business, business and business on Twitter. If you are a small business owner who would like to get attention on Twitter, then you should completely avoid talking only about business. Post updates about your life, or about your friends, or about your family, etc., to show people that you are a real person. By doing this, you will develop a special bond with your followers which is essential for reaching out to masses.

Tweeting your way to good business
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4) Follow A Leader

Following the leader or the expert who is inspiring you, is essential for your growth. Along with that, by following the expert in your niche you will be able to get new information’s, ideas, tips, etc., every day from them which you use to improve yourself as well as your business. If you have time, then find the followers of your leader who are having similar interests like you and connect with them as well.

5) Talk Big

Even if you are a small company, talk big while you are on Twitter. Show people what your company is about, how you are aspiring to create products which will help your customers and what is your company’s ultimate vision and mission. Also, highlight the tweets of customers who are all satisfied with your business and showcase the world that your business is too good to ignore.

I consider the above five Twitter marketing tips as special because by using them, small business owners will surely be able to get a good social media presence on Twitter.


By Sathishkumar Varatharajan

The author of this article, Sathishkumar Varatharajan is a blogger and a social Media Marketer. He is helping businesses to get Twitter followers and massive social media presence with the help of his company, which is located at India.

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