In SEO -as with just about anything- you tend to get what you pay for. If you’re paying $25 for 10,000 links…honestly what do you think the chances are of those being high-quality links from relevant authority sites? Let’s just say we wouldn’t hold our breath for that possibility if we were in your shoes. And this is nothing against people who are trying to get by selling services like these, or people who are buying them. We aren’t against people at all, but we are also not going to support the promotion of sub-standard practices that really don’t do anyone any favors and can actually do some major harm to a website’s rankings.
Google cracked down because they thought there was too much spam on the internet, and it was messing with their ability to render the best possible search results. To a point they are right; there is way too much spam, and a lot of it results from the quantity vs. quality approach which is well represented in our above example. Surely some people would still be spammers even if these means weren’t available to them, but with products and services that promote these methods appearing all over the web it is hard not to get sucked in by the glittering promises they offer.
Video: Cheap SEO Packages *Advanced SEO Services* Campaign On Auto!
Watch from the beginning until the 1:22 mark for the portion of the video we want to discuss. What the presenter of this video is talking about the kinds of SEO approaches that we would call quantity vs. quality because he spends a lot of time emphasizing numbers, i.e. the number of sites his company can “blast” something to. Of course remember that this video is several years old so this information is rather dated, but the ideas the presenter expresses are exactly what we are talking about in the opening paragraphs of this post.
Affordable Doesn’t Have to Mean “Cheap”
And cheap doesn’t always have to be an ugly word
Because the word “cheap” has long been associated with things of low quality it has come to be quite the pariah in the world of internet marketing. When something is “cheap” it is usually thought of as being poorly constructed / delivered / accomplished / etc. SEO is no exception to this unwritten rule; quite often when an SEO service or activity is described as being “cheap” you can almost see the virtual cloud of dust forming as a lot of people can’t seem to move fast enough in the opposite direction. And yet there are some people who stick around and find out what the seller has to say.
“Cheap” SEO is popular because it is inexpensive. Inexpensive things are sometimes called affordable. See where we’re going with this?
Because calling something “cheap” wasn’t polite or good business, many internet marketers took to calling things “affordable” instead. All this really did was transfer some of the negative association over to the newly popular word, giving it a connotation that has been following it around ever since.
Just because something is affordable / cheap doesn’t always mean it is bad or of poor quality. Please pardon the horn-tooting, but here at RankPop we offer affordable SEO services that are very high in quality. We even call them cheap on occasion, because they are. Our services are not expensive, therefore words like “cheap” and “affordable” apply to them, and we feel that there is no shame in that. Our goal is to make high quality SEO services available to anyone who wants to hire us, and being affordable is a part of the path we’ve taken to reach that goal! Affordable SEO is just that – if no one is trying to read between the lines or apply a deeper meaning to something that doesn’t need it, more simple concepts like truly affordable SEO will have a chance to shine through.
Infographic: How Much Does SEO Cost?
A Few Bad Apples Can Ruin the Bushel….
…and SEO is no different
Just because one person calls their SEO services “cheap” and delivers sub-par results does not mean that everyone using that word to describe what they have to offer will be doing the same thing.
What do you think?
Is there a difference between “Affordable” SEO and “Cheap” SEO in your eyes?