Why are so many people talking about being consistent when using social media?
Consistency in social media is such a popular topic because being consistent can have such a large impact on a brand’s social success.
When a brand is consistent across all of their social networks they are establishing trust with their friends and followers. Presenting a unified image also sends a positive message and makes a great first impression on the people who are viewing their profiles.
To see what some of the top bloggers have to say, check out these posts:
- Social Activity needs to be Consistent – by Brick Marketing
- 3 Ways Small Businesses Can Use Social Media Integration To Their Best Advantage - by Ante Meridiem Design
- #6 by Rich Brooks on 9 Social Media Marketing Tips From the Pros – by Cindy King
- Social Media 101: Getting Started on Top Networks – by Tiffany Monhollon
How can a brand achieve consistency in their social media activities?
There is a lot of talk about how brands need to be consistent when they use social media, but there isn’t much of an explanation beyond that in many cases.
How can you be consistent if you don’t know what to do?
“Consistency” is a really broad term and can mean a lot of things. Generally speaking it means do do things the same way on a regular basis. Following this logic, in order to be consistent when using social media, a brand needs to behave the same way regardless of where they are active or what they are doing.
- Spotlight: Beware: is your social media damaging your brand? – by Ben Norman
How to be consistent when using social media
A brand can be consistent by deciding on a posting schedule and sticking to it. It doesn’t matter what the schedule is as much as whether or not it can be maintained. If you can only post once a day, then stick with that. Don’t commit to posting more often if you know that schedule won’t be sustainable in the long-term. Consistently posting with the same frequency and regularity (i.e. you post once a day at 10am) is going to present your brand as a responsible and capable organization.
Video: Greg Link – Character Consistency in Social Media
Greg makes an excellent point; all people have to go on when forming their perception of a brand is the material it shares with them. Social media is all about sharing, no it is important to embrace consistency and show everyone who you are and why they should want to get to know your brand better.
A brand can also be consistent by ensuring that there is a similar attitude / style / tone in everything they post. Regardless of the meat of the content, the underlying “flavor” of the content should always be consistent with the brand’s image. If your brand is cutting-edge, you might find that having a little more “bite” in your content goes over well with your audience. If your brand is more family friendly, then casual language would be most acceptable.
A consistent image is important too
The images a brand uses are its face, at least as far as social media is concerned. Because of the power of images in social media, it pays to be consistent in this area as well. Consistency with visual content can mean sticking with the same illustrative style, using stock photography with a similar theme, and so on. The way a brand displays its logo should also be consistent regardless of where it appears. Some brands have reacted to the constraints of social media profile photos by creating an icon version of their logo. This version is a symbol that is often a part of their “complete” logo and is easily recognizable as such.
For a (slightly) larger version, click on this image — See the original post here
Based on what you’ve read, is your brand’s use of social media consistent?