Archive | Content Writing
16
Sep

Converse: The Rise Of An Iconic Brand

For over 100 years Converse has been a must-have brand for sport stars, musicians and culture vultures. From 1908, when Marquiz Mills Converse opened up the Converse Shoe Company in Massachusetts, right up until the modern day, its influence on culture and identity has been titanic. Converse managed to strike up relationships with basketball players, [...]

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09
Jul

Putting More Into Creating Content

  Leaving the old ways behind is tough We’ve all been doing the same things the same way for such a long time that though they’re markedly less effective, we (as businesses and marketers) still stick to our guns and keep on marching down the same roads. It’s totally normal, but that doesn’t mean that [...]

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18
Jun

SEO 101 – Guest Posting Etiquette

  Guest posting essentials What is guest blogging? Guest posting or the act of being published on a blog that is not your own is something that has become both important and essential for quality content distribution and the building of top quality links. Because quality has become so important (taking the place of an [...]

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11
Jun

Use New Original Content to Keep Your Site Fresh

  Content is everything Content does so many things for your website and by extension, your business. According to professional SEO services, it brings in traffic, it convinces the people who see it that you know what you’re talking about and that they can trust you, and serves as a 24/7 representative of your brand. [...]

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13
May

What Google+ Can Do For Your SEO

  Google+ is far more than just another social network Is it yet another addition to the multitude of social channels that have sprung up and gained strength in the past few years? Yes. But is that all there is to it? Nope! How to create a Google Plus page for your business, and why [...]

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22
Apr

Make Your Website Stand Out With Content Marketing

  Making your website stand out from the crowd While it’s not possible pinpoint the exact number of websites in existence today, it’s safe to say that there are hundreds of millions of other websites in existence, including your own. Think on that for a moment…… pretty amazing isn’t it? And a large percentage of [...]

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27
Mar

Your Need to Know Essentials – Blog Images

  In the past a blog could get by and do quite well for itself with a solid schedule of high-quality text content. Blogs are and always have been about sharing information of one sort or another with the world; it is only the nature of that information that has changed. No longer do we [...]

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16
Mar

7 Traits of the Best Business Blogs

  Should You Aim For Perfection? No, not really. The thing is, no one is perfect. Trying for perfection is not an ideal solution to creating a better business blog; instead, try to be the very best that you can be. We’re all human and as such we make mistakes like typos or linking the [...]

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12
Mar

Boost Your Social Engagement With These Top Content Tips

  It might seem like there is never enough content to go around, and even if you can create enough pieces to stay current you’re just not seeing the engagement numbers to make it all seem worthwhile. What can you do? Video: Boost Social Media Engagement Through Content Curation   You can step up your [...]

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02
Mar

Guest Posting on Your Blog – Yes or No?

  What are Good Motivations for Guest Posting? When you first considered guest posting, what were your reasons behind doing so? It’s never a bad idea to examine your own motives from time to time, and with the recent buzz surrounding guest posting it’s definitely not a bad time to look back at your own [...]

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26
Feb

Repurpose Your Longer Content for SEO Benefits

  Content is Content… Or is It? While it is true that high-quality content is one of the main ingredients in a successful SEO program, are you sure you are aware of all of the types of content that you can use towards this end? Let’s say for the sake of argument, you are pretty [...]

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16
Feb

Marketer’s Toolkit: Visual Content Creation Tools

  Content Marketing Goes Visual It’s no secret that people love to look at pictures, scan infographics, watch videos, and just generally enjoy all of the visual content that is being produced lately. And why shouldn’t your brand give your audience what they want?   Click for a larger version   A Few Tools for [...]

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14
Feb

Get Your Boss Excited About Content Marketing!

Content Marketing & Your Boss Let’s face it. Most marketers are not lucky enough to have bosses that understand the need for content marketing; a few don’t even grasp the concept at all! Here at RankPop we are blessed to have plenty of people in our higher ranks who understand, and even appreciate, the essential [...]

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12
Feb

Content Marketing – In Theory and In Practice

  Not just a buzzword any longer, content marketing has come a long way from its earliest days. Because of all of the changes in content marketing theories and practices some marketers are not sure what they need to do in order to create a sustainable content marketing strategy that is taking the utmost advantage [...]

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07
Feb

Content Marketing Newsflash – It’s Not All About You

  Not About Me? What Do You Mean? When we say that your content marketing isn’t all about you, we mean that your needs are not the only ones that should be considered. As far as the subject matter goes, it’s to be expected that your content marketing materials are a bit influenced by your [...]

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29
Jan

4 Content Marketing Lessons Taught by Social Media

  Your Content is Your Story Every piece of content you publish tells a part of your brand’s story. It might be a small piece like a Tweet or an image shared through Instagram, or it could be a longer blog post detailing a part of your brand’s history. Regardless of length, each piece of [...]

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22
Jan

Step Up Your Game With Visual Content

  Content marketing is a big deal with many brands making their mark with their stellar content offerings. Perhaps referring to the various resources being produced every day as “content” is a bit simplistic and misleading. When most of us think of content we think of something that has been written; text-based information if you [...]

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15
Jan

Content Writing for SEO – Do’s and Don’ts

  Producing fresh content on a regular basis is one of the fundamental building blocks of any good SEO strategy, so it should come as no surprise that many people are looking for better and more efficient ways to get it done.   The Do’s and Don’ts of Content Writing for SEO Because there are [...]

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29
Dec

How To Write the Best Titles for SEO and Reader Engagement

  Just How Important is a Title? Think about it. What do you see first when looking at a newspaper? How about logging into your email? Your RSS feed reader? Chances are, the first thing your eyes land on is the title for the content you are about to read. If the title doesn’t grab [...]

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18
Dec

Epic Content vs. Quick Bite Content

  Size Matters People have precious little time these days to devote to consuming content – online or offline, time is at a premium. And yet, people have a need to be informed and entertained, and that is not diminished by the amount of time they have to devote to these pursuits. What can they [...]

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