Welcome to Part Two of our post on new Facebook features, changes, and upgrades to existing features. If you haven’t yet had a chance to check out Part One, please let a look if you have a moment as we discuss different features in each of these two posts and you don’t want to [...]
Why You Need Video Marketing
What is video marketing? Simply put, video marketing is the practice of including videos in your overall marketing campaign by incorporating them into various locations such as a website or blog. Video marketing is often used to promote a product or service; many companies also use this medium for general promotion as well. [...]








User Generated vs. Editorial Content – Who Wins?
By RankPop Team • August 7, 2012 • Content Writing, Fun Stuff, General Marketing, Long Tail SEO, On Page SEO • Leave a comment
In the coming epic battle, who will stand victorious when the dust has settled? In one corner we have User Generated Content (UGC) and in the opposite corner we have Editorial Content. Both are fighters in their prime with many positive things going for them; UGC has speed and variety on its side, but Editorial [...]