Archive | General Marketing
09
Jul

Putting More Into Creating Content

  Leaving the old ways behind is tough We’ve all been doing the same things the same way for such a long time that though they’re markedly less effective, we (as businesses and marketers) still stick to our guns and keep on marching down the same roads. It’s totally normal, but that doesn’t mean that [...]

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01
Jul

5 Books That Will Help You Grow and Improve Your Business.

The New Rules of Marketing and PR by David Meerman Scott In less than 300 pages Scott sets out to teach you how to use social media as an effective business tool, how to capitalize on blogging and online videos, how to delve into viral marketing and so much more. It may seem like a [...]

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18
Jun

SEO 101 – Guest Posting Etiquette

  Guest posting essentials What is guest blogging? Guest posting or the act of being published on a blog that is not your own is something that has become both important and essential for quality content distribution and the building of top quality links. Because quality has become so important (taking the place of an [...]

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11
Jun

Use New Original Content to Keep Your Site Fresh

  Content is everything Content does so many things for your website and by extension, your business. According to professional SEO services, it brings in traffic, it convinces the people who see it that you know what you’re talking about and that they can trust you, and serves as a 24/7 representative of your brand. [...]

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23
May

The SEO Industry is Experiencing Positive Growth in 2013

  In SEO, reputation is everything And for the most part, the entire SEO industry (including top SEO companies) is seeing the benefit that comes from a more positive reputation. From individual practitioners working as a local SEO company to big name SEO marketing companies, reports are coming in of increases in business and projections [...]

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18
May

Marrying PPC and Organic Search for Maximum Benefit

  The Great Debate Rages On There is always a lot of debate in the SEO  / internet marketing community as to which is “better”, PPC (Pay Per Click) advertising, or organic SEO. We have better in quotation marks because the two are barely comparable – think of bananas and mangoes. Not much similarity there, [...]

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13
May

What Google+ Can Do For Your SEO

  Google+ is far more than just another social network Is it yet another addition to the multitude of social channels that have sprung up and gained strength in the past few years? Yes. But is that all there is to it? Nope! How to create a Google Plus page for your business, and why [...]

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09
May

Why #1 Rankings Matter

  There’s more to being #1 than meets the eye You might be thinking that a Google ranking of #1 is a reward in and of itself, after all, it means you beat out everyone else who was aiming for that top spot! Seeing your website’s Google rank  at #1 for your keywords can be [...]

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01
May

Why You Need to Focus on Local Organic SEO

  Online representation is everything. If you are doing business in any form or fashion you need to be properly represented online, especially at a local level. Video: How can a legitimate business compete online? Think of local SEO while watching this video; local SEO is just the thing that businesses need to level the [...]

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22
Apr

Make Your Website Stand Out With Content Marketing

  Making your website stand out from the crowd While it’s not possible pinpoint the exact number of websites in existence today, it’s safe to say that there are hundreds of millions of other websites in existence, including your own. Think on that for a moment…… pretty amazing isn’t it? And a large percentage of [...]

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27
Mar

Your Need to Know Essentials – Blog Images

  In the past a blog could get by and do quite well for itself with a solid schedule of high-quality text content. Blogs are and always have been about sharing information of one sort or another with the world; it is only the nature of that information that has changed. No longer do we [...]

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21
Mar

Your Need to Know Essentials – Video Marketing

  The effectiveness of video marketing Just how useful are videos in the grand scheme of things? Videos are pretty darn awesome when it comes to making things happen. Videos can be used to demonstrate something, communicate a message, share a sentiment, or to condense a concept that might otherwise be  too much to handle [...]

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16
Mar

7 Traits of the Best Business Blogs

  Should You Aim For Perfection? No, not really. The thing is, no one is perfect. Trying for perfection is not an ideal solution to creating a better business blog; instead, try to be the very best that you can be. We’re all human and as such we make mistakes like typos or linking the [...]

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14
Mar

Make Your Brand a Social Media Marketing Superstar

  Your brand has amazing potential, and with a little work in the right areas you can personally see to it that your brand has the best possible chances of success. Of course we can’t say for certain whether or not any technique we recommend will work for you in the same ways that will [...]

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12
Mar

Boost Your Social Engagement With These Top Content Tips

  It might seem like there is never enough content to go around, and even if you can create enough pieces to stay current you’re just not seeing the engagement numbers to make it all seem worthwhile. What can you do? Video: Boost Social Media Engagement Through Content Curation   You can step up your [...]

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09
Mar

Vine Video App Offers Marketing Opportunities Six Seconds at a Time

  Sharing Your Message….. Six Seconds at a Time What is the ideal length for a socially shared video? Depending on your choice of sharing app, you might say anywhere from just a few seconds to well over a minute. With Vine, users can create six second videos to share with their social connections quickly [...]

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05
Mar

What is the True Value of a Link?

  Despite what you might have been lead to believe, a link has the potential to be so much more than simply a tie between two web pages. More than just another item on the listing in your backlink profile, a single link can result in an enormous benefit for your brand over time. All [...]

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02
Mar

Guest Posting on Your Blog – Yes or No?

  What are Good Motivations for Guest Posting? When you first considered guest posting, what were your reasons behind doing so? It’s never a bad idea to examine your own motives from time to time, and with the recent buzz surrounding guest posting it’s definitely not a bad time to look back at your own [...]

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28
Feb

3 Top Tips for Small Business Link-building

  If you are like most small to mid-sized business owners, your days are full of the various tasks involved in running your business. You know that it’s important to have a website, so you’ve paid to have one created and it’s updated at least once every few months. That’s enough effort for that you [...]

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26
Feb

Repurpose Your Longer Content for SEO Benefits

  Content is Content… Or is It? While it is true that high-quality content is one of the main ingredients in a successful SEO program, are you sure you are aware of all of the types of content that you can use towards this end? Let’s say for the sake of argument, you are pretty [...]

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