Have you ever wondered exactly how Google determines where your website should rank? Out of the hundreds of millions of other websites out there, how does Google know where your site stands? While we can’t give you a precise list of the over 200 different ranking factors taken into account by Google’s algorithm, we [...]
29
Apr
DIY SEO Anyone Can Master
In a great sea of competition, does your site stand out? If you’re a new start-up or even a small to mid-sized business that hasn’t been around more than a few years, the answer is likely not going to be one that puts a smile on your face. The simple fact is that there [...]
24
Apr
On Page Optimization – Essential or Optional?
SEO site optimization can be divided into two very broad and basic categories: on page and off page techniques. Today we’re going to be giving our attention to on page website optimization – It is a very important element of the success of your website. Video: Will Mullins – Case Study Part 3 – [...]
10
Apr
Behind the Scenes: Creating High-quality SEO
Dispelling the Myths Despite what many people might believe, SEO isn’t some sort of mystical search engine manipulation. When undertaken in an honest and sustainable manner, SEO is just another tool that ends with your site providing your customers with what they want while your brand is getting something in return. You get traffic [...]
27
Mar
Your Need to Know Essentials – Blog Images
In the past a blog could get by and do quite well for itself with a solid schedule of high-quality text content. Blogs are and always have been about sharing information of one sort or another with the world; it is only the nature of that information that has changed. No longer do we [...]
21
Mar
Your Need to Know Essentials – Video Marketing
The effectiveness of video marketing Just how useful are videos in the grand scheme of things? Videos are pretty darn awesome when it comes to making things happen. Videos can be used to demonstrate something, communicate a message, share a sentiment, or to condense a concept that might otherwise be too much to handle [...]
07
Mar
Web Users Feel the Need for Speed
Have you ever sat impatiently, drumming your fingers on your desk, staring at your monitor while waiting for a website to load? You are not alone. Web users by and large prefer faster websites. In most cases, the faster a site loads, the better the overall experience will be. While having a faster website [...]
05
Feb
Optimize Your Ecommerce Pages for Maximum Conversion
Anyone who operates an ecommerce venue knows that the secret to success (and profits) is optimizing their venue and product pages in order to appeal to their target audience. The trouble is, not everyone knows how to accomplish this goal. And that’s where we come in! Video: Conversion Rate Optimization Myths | Conversion [...]
24
Jan
Don’t Let Your Traffic Bounce!
Bouncing…It’s Not Just for Rubber Balls Anymore! Just as Super Balls from gumball machines across the USA can bounce quickly out of your life just after you acquire them, so can your web traffic hit your website and leave just as quickly as it came. “Bounce rate” is a term that refers to the [...]
15
Jan
Content Writing for SEO – Do’s and Don’ts
Producing fresh content on a regular basis is one of the fundamental building blocks of any good SEO strategy, so it should come as no surprise that many people are looking for better and more efficient ways to get it done. The Do’s and Don’ts of Content Writing for SEO Because there are [...]
01
Jan
Pantless Weasels – Who They Are and How To Stop Them
Back in February, Scott Adams, creator of Dilbert, weighed in on the touchy topic of SEO for businesses. See original comic here Sadly this is the way that a lot of people see SEO; They see it as some kind of sketchy back-alley business in which we as providers are working to corrupt [...]
29
Dec
How To Write the Best Titles for SEO and Reader Engagement
Just How Important is a Title? Think about it. What do you see first when looking at a newspaper? How about logging into your email? Your RSS feed reader? Chances are, the first thing your eyes land on is the title for the content you are about to read. If the title doesn’t grab [...]
06
Dec
Promote Your Business Online…Without Facebook
Promoting with Facebook: A Necessary Evil? If you can find someone who has absolutely no complaints about trying to promote their business on Facebook, you might want to check and see if they even have an account! Promoting your business on Facebook these days is no picnic – between the EdgeRank changes that are making [...]
04
Dec
On-page SEO Continues to Evolve
Is on-page SEO still important? On-page SEO is still very much an important part of any good SEO strategy. When done right it can turn a spotlight on your website, making it easier for search engines to find and index. And if the search engines can find you, so can the traffic that your [...]
28
Nov
Your Competition is Getting Away With Shady Link-building
…So Why Can’t You Do It Too? In short: The only reason your competition is getting away with less than honest link-building is that they have not been caught yet. Does everyone get caught eventually? No, sadly they don’t, but a vast majority of people who try to game the system do get [...]
07
Nov
A Few Fantastic Steps to Successfully Optimizing Your Website
Starting at the Beginning When optimizing a website it is really important to start from the beginning. Step One: Do Your Homework Yes it is something we emphasize a lot here at RankPop, but doing your homework before trying to optimize your website is really going to make a difference. In this particular case [...]
17
Oct
How to Make Your Content POP!
The Secret to Making Your Content Pop Is… Be yourself. Do what you do best. Yes it’s an overly simplistic way of looking at things, but why try to fix what isn’t broken? You likely already have everything on hand that you need to make your content really pop, and if you don’t [...]
12
Oct
There’s Trouble on the Horizon for Your Website – Part Three
This is the third and final post in this series. If you have not yet had a chance to read Part 1 or Part 2 we urge you to do so! You don’t need to in order to enjoy this post, they just have lots of good information in them. Sadly there is [...]
10
Oct
There’s Trouble on the Horizon for Your Website – Part Two
If you missed Part One of this series, you can find it here. Check it out before reading on if you like or come back to it later, either one works for us! So many things can have a website owner worried over the state of their site. Is there something they are unwittingly [...]
08
Oct
There’s Trouble on the Horizon for Your Website – Part One
Even now, quite some time (in internet terms) after the Google updates and refreshes first rolled through the SERPs and decimating the ranks of all kinds of different websites, many website owners still wonder what they might have done in the past / are doing now / might do in the future that could [...]
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