The RankPop Blog

Don’t Let Your Traffic Bounce!

 

Bouncing…It’s Not Just for Rubber Balls Anymore!

Just as Super Balls from gumball machines across the USA can bounce quickly out of your life just after you acquire them, so can your web traffic hit your website and leave just as quickly as it came.

“Bounce rate” is a term that refers to the percentage of your website traffic that leaves your website shortly after arriving on a page.

Obviously the lower this number is, the more people are coming to your pages and staying on them, which is always a good thing. But is that all there is to it?

Not quite.

Bounce rates also play a factor in your website’s SEO – they are a confirmed ranking factor that determines where your website appears in the SERPs.

 


Click for a larger version – For the original graphic, click here

 

What You Can Do to Reduce Your Bounce Rates

You might think that there’s not much that you can do to turn things around once your bounce rates start climbing.

However, there are plenty of things that you can do.

Generally speaking, anything that makes your website easier to use is going to be a step in the right direction. Navigation in particular is very important – you want users to easily be able to find what they need in as few clicks as possible. Keeping the layout of your website logical and consistent is also important and can help keep people on your website longer if it is easy to use.

If you’re looking for some more specific tips, we found a few to offer you that you can put into practice right away and should see some improvement in your bounce rates soon after making the changes.

  • Scale back your social media sharing aids – Remember all of those plugins and buttons and such that you were encouraged to add to your website? We’re not saying those are bad, instead we’re saying that there can be too much of a good thing where they’re concerned. One social sharing option is plenty for any given web page or blog post.
  • Brag on yourself a little more – Do you have some content on your website that seems to be getting a lot of attention on it’s own? Promote it! Popular ways to do this are via “If you liked this you’ll like this too” type widgets and plugins, or simply those that sit in your sidebar or footer and display your website’s most popular content to your visitors.
  • Throw in a few more internal links – Trust us, they’re a good thing. If you see an opportunity to link to some of your website’s existing content when you are creating something new, go for it! Blog posts can be linked to one another to help your readers find the information they need quickly and easily. And you benefit from simply having these internal links on your pages.

 

Closing Thoughts

By simply improving the user-friendliness of your website you can go a long way towards encouraging people to stick around. Making sure that you include interesting content and media, provide the information that people need when they visit your site, and respond to suggestions for improvement and other feedback are all things that you can do on a continuous basis to make your website one that people will enjoy visiting again and again.

Video: Bounce Rates at SES Chicago 2012 with Avinash Kaushik and Jonathan Allen

 

For even more information, tips, and advice on reducing your website’s bounce rates, check out these posts by top bloggers from around the web:

 

 

 

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