You might not think of SEO and “Going green” in the same stream of ideas, but when you stop and consider it, there is definitely some merit to combining the two.
SEO & Our Online Environment
If you take a moment and think of “going green” in terms of reducing, reusing / re-purposing, and recycling your content, you can start to see where SEO can tie into the concept of going green and being kinder to your online environment.
Think of the Internet as if it were a planet…
If the Internet is a planet, then the content we create as a part of our SEO efforts is something which inhabits that planet. It has the potential to grow and thrive, or with wither and fade away. Our responsibility lies in creating content that is both natural and productive so that it will thrive and be good for the environment in the bargain.
Give your content a fighting chance to be “green”
So what is “green” content supposed to be like? How can you create great content that is going to help you green up your SEO efforts?
- “Green” content can be anything that is relevant, interesting, useful, and unique.
- “Green” content can be ‘evergreen’ or content that is valuable in the long-term or late-breaking news items that are very important in the moment.
- “Green” content is content that is going to be able to generate links naturally (see the two points above) and will not need to be over-promoted via spammy techniques
Video: Content Recycling Requires Cohesion
Nick makes a very good point. When you are going to be recycling your content you need to make sure that you remain consistent in your branding and your message. You don’t want to go off on a wild tangent trying to create something different and just wind up creating something that’s way out in left field.
Green Content For a Better World Wide Web
Green content is all-natural goodness, and just like the infamous granola bars of health-food store legend, we could all probably stand to have some, and do so sooner rather than later.
Spam: The junk food of the internet
The closest thing we can really compare spam to is junk food, but think of it more like junk food that tastes like cardboard. Not only is it not good for you, but it is very bland and tasteless. Spam is more of a chore to produce and consume than “green” content so what’s the point really?
In the past spamming the heck out of something to promote it was the way to go because it was quantity that mattered; of course you wanted the end product to be of reasonable quality, but anything else in the chain wasn’t nearly as big of a concern. And so it went, spam filling up every corner of the internet until we were left sitting on top of a pile of garbage wondering where we all went wrong. Google stood (and still stands) at the bottom of the pile shaking its finger at us and wearing an “I told you so” expression on its face.
You need new content but don’t want to create just any old piece, and you certainly don’t want to contribute to the spam pile…so what do you do?
You create content that is awesome. For reference, we found the following definition of awesome content to be a great yardstick to measure by:
- Useful (it solves an audience problem)
- Interesting (it’s framed in a way that catches attention)
- Audience-friendly (it has an interesting headline and it’s formatted to be readable)
- Sticky (it invites the reader to settle in, learn more, and maybe take the relationship further)
This easy to follow checklist is brought to you courtesy of Sonia Simone at CopyBlogger. You can find the original article here.
Reduce, Reuse, and Recycle Your Content
It’s not as bad as it sounds. When you choose to rework a piece of older content you don’t just have to paraphrase the same old thing and post it in the same old places. When you recycle an idea that’s all you’re doing; you don’t have to recycle word for word, but instead just make use of the same concept and go from there to create something new from something old. Or you can use a plugin or extension for your blog that helps you get some extra mileage out of older posts. You can also reuse content and give it a new purpose. Have you had an enormously popular text-based blog post or two in the past? You could easily convert these posts into videos to put on your website or post on your blog with a link back to the original text. By doing these things you are reducing the amount of brand new content you create which isn’t a good thing or a bad thing. On one hand it’s good because you’re making use of what you already have, and on the other hands it’s not so great because it can lead to a stagnation of ideas. Definitely something to watch out for!
What do you think of going green with your content for SEO?
Are you doing it / Would you do it?