The RankPop Blog

Newsflash! Seven Steps For Creating Amazing Content

Your website is up, ready to go, and now you’re wondering how you can get people to stop by and stay a while. Words, phrases, and acronyms dance in your head; SEO, Internet Marketing, Content is King… but what do they all mean, and how can you make them work for you?

I’m sad to say it, but there is no one method to follow that till help you write amazing content to get your business noticed and ranked. I wish there was! Instead, there are some “best practice” style steps that you can take to ensure that you’re putting your best foot forward and doing everything you can to get your content noticed, shared, and remembered.

 

#1: Research, Plan, and Lock Onto Your Target

No matter what point you’re starting from (finished or unfinished site/blog) the first thing you need to do is plan. Imagine yourself as the general of an army; you wouldn’t charge into battle without a plan would you? Creating content is a battle of sorts, because your finished piece will be competing with content all over the web. Here are a few things you can do to give your content a fighting chance!

  • Know your market. Research your competition, what are they doing that works? What are they doing that doesn’t? Next take a look at your customers, who are they (age, gender, income, etc)?
  • Search for yourself. Using your main keyword(s), try to find yourself using a major search engine like Google. Where do you rank? Also pay attention to what content is ranking better then you for your keyword(s) and look at whether or not it is relevant to your business.
  • Consider this: What are your customers searching for when they find you? If your target market is arriving at your business under terms that are not your keywords, ask yourself why that is and what you can do to make the most of it. (Hint, it involves some keyword and market research)

Useful tools:

Take a look at some of these handy research tools; some are free and some require subscriptions or payments. It’s a mixed bag, but they’re all solid products and services.

#2: Write for Humans

This might seem like a no-brainer, but it’s something that is vital to the success of your writing efforts. Of course you’re writing for humans you say, because who else is going to read what you write? The short answer: robots. Search engines send out feelers every second of the day to see what’s new on the web, and these are what find your content and add it to the search engine’s database. You might be thinking, “Wait, so I should write for the robots too?” and the answer to that is yes and no.

What you should focus on first and foremost are the people that you want to read your content. These people will be who shares your content with friends/family, bookmark it for later, etc. The robots can do only so much for you, so you will need people to take you the rest of the way.

Now about what I just said about writing for the robots. I know I just got finished telling you that they’re not your top priority, but the fact is they are a priority none-the-less. You need to do a few things to make sure that if someone searches for your keyword they can find your content, and this is where the robots can do you a favor. Place your keyword in your content a few times, but make it look natural! Read your content out loud with your keyword in the text to make sure it reads well and flows smoothly. If it doesn’t, take your keyword out and see if it would fit better elsewhere in your writing.

Curious? Read More on These Blogs:

And Check Out This Video on YouTube:

 

#3: Stand Out and Make Yourself Useful

Earlier I mentioned the phrase “Content is King” and this is one of the core concepts of internet marketing. It means that content is one of the most important aspects of any good marketing strategy because your content is what your customers see and it is often how they find you. Think of your content as the first impression you might make on a potential customer. How can you make a good first impression?

  • Write unique/original content. Not only do the search engines love unique and original content, your customers will love it too.
  • Uniqueness isn’t just a percentage. Sure, your content might be 100% unique, but does it stand out from the crowd? Unique / original content makes an impact on the viewer; does yours?
  • Make yourself useful! Your customers will want to read something that they can actually use, not just some content with your keyword in it a few times. How-to’s, reviews, or content that explains something about your business’ products or services are all great ways to pass along something useful to your readers.

To put it bluntly, useful content can take you far, and content that really doesn’t help your reader in some way is not going to be doing you any favors. Yes, it might help you in the short term with getting your keyword out there, but why go through the effort of writing three not-so-useful posts when one truly useful one will do? Work smarter, not harder!

See what top bloggers are saying:

 

#4: It’s All Relative

Good content that is going to get your business noticed and ranked has to be relevant to your business. I can hear the word “DUH!” loudly in my own mind when I read this, and I can imagine that a few of you hear it too. Why, if you have a business selling kitchen appliances, would you write about beach vacation destinations? What you should be writing about instead are products you sell, like toasters or mixers, or services you offer like appliance repair. It might seem odd to think that someone would write about something completely irrelevant to their business, but the more you look around, the more you’ll see it. So stick to what your business is all about, whether it is a product, a service, a leader in the company, etc and you’ll steer clear of all of that.

Relevant content will do things for you that irrelevant content simply cannot. And if the benefits weren’t encouragement enough, there are penalties to putting irrelevant content out these that go beyond simply not getting the traffic you desire. The lesson? Add relevance to unique, useful content and you’ve got pure gold on your hands.

For More Information, Check Out:

 

#5: K.I.S.S. More Often

And no, I don’t mean put a little more lip-locking into your day. In this case I’m referring to the K.I.S.S principle and rallying cry of creative people everywhere, “Keep It Simple Stupid!” Before anyone gets offended, it’s a general term, I’m by no means calling anyone stupid. Moving on!

  • Resist temptation. Hold yourself back from trying to cram everything about your topic into one piece of content. Ever see the letters “tl;dr” anywhere? It stands for “too long, didn’t read” and means that the person only skimmed the content because it was too long.
  • Break things up. Smaller chunks of content are preferred by readers and therefore more useful to them since they’re more likely to stay and read the whole thing. If your content is getting a little long-winded, consider making it into a series.

Keeping things simple not only saves you time, it can help increase your traffic, especially if you can take a single post and turn it into a series. That one idea can give you several pieces of content, now who’s working smarter? That’s right, you are!

 

Step #5 For Writing Awesome Content

Think like a potential customer…

#6: Share the Love

When you’re putting together your content, don’t be afraid to link to other content outside of your site if it is relevant to what you’re writing. A few rules of thumb for considering outside content:

  • Is it relevant?
  • Does it add to your content / support your opinion?
  • Does the creator mind others using their content?

Often other writers, photographers, etc do not mind if you reference their content or quote it briefly to help support your ideas. When including another person’s content in your work, make sure to keep it short and sweet and always let your readers know where you got it from. Sometimes just a name and a link to their article/image/video is enough for the original author, and when in doubt, ask! Most people will have a contact form on their websites or have some way to get in touch with them.

Make sure to let the original author know if you use their work, even if you just linked to their site. It’s polite, and it’s also an opportunity for free promotion of your content, because this original author might want to share your work since it include some of theirs. Kind of a “you scratch my back and I’ll scratch yours” situation, though it is not good manners to demand a link or some kind of promotion in return. Keep things friendly and relaxed and you might find that other authors will appreciate your attitude and help you out. And if they don’t that’s okay, don’t let it stop you from creating the best content you can.

Attribution: What is it and why should you care?

 

#7: Keep Things Current

Regularly updated content is crucial to success if you are writing content in hopes of getting your business noticed and ranked. It looks good to the search engines and it looks good to people who visit your business site. Current content lets everyone know that you’re actively working with your business and your website and not just someone who created a site, wrote some content, and then left it sitting. Even if you are simply writing content for some of your static web pages you can always update it once a week, once a month, etc to make sure the information there is fresh and relevant to your business.

One of the easiest way to keep a flow of current content going is to have a blog, either as a part of your business website or separate from it. A blog can help you organize your content, and some platforms like WordPress can help you schedule your content, allow for multiple writers to work on your blog, and many other features that can help you stay at the top of your game.

Need More Tips? Check Out These Posts:

Or Visualize It!

22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.

 

 

And there you have it! Seven steps for crafting amazing content that is sure to help you get your business noticed and ranked! I honestly believe that if you follow these steps and take the information in this post to heart, you will be ready to write killer content that people can’t help but share.

 

Bookmark this post and come back whenever you need to review this information, and be sure to pass this post along to anyone you know who wants to write amazing content. Now get out there and get writing!

 

Have your own steps for writing killer content? Let us know and we’ll try to include them in one of our future posts on content writing.

Tags: , , ,

23 Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment
  1. Stacy
    April 24, 2012 at 6:05 pm #

    Interesting article and very informative but a bit too much information to consume in one sitting.

  2. gabriel
    April 24, 2012 at 6:08 pm #

    Concepts of SEO, Internet Marketing, Google Ranking, Web content, gave me headaches but this blog is really helpful. What I like most is family style and humorous presentation. It gives me courage to try to understand these concepts better. After I read these advice here, I’m sure I’ll manage to get for my website a greater content soon.

  3. Dan
    April 24, 2012 at 7:23 pm #

    As someone who runs a blog that gets very little attention this is very helpful to me, The infographic was a nice touch. Now to put these tips to use…

  4. Bro
    April 24, 2012 at 8:09 pm #

    Awesome, really helps knowing the ins and outs of the whole process!

    much simpler than other guides.

  5. Trevor
    April 24, 2012 at 9:01 pm #

    Very thorough. I especially liked the visualization chart at the end! It really helped put things in perspective.

  6. Jane
    April 24, 2012 at 9:45 pm #

    Very good content and suggestions, as well as references to useful services and sites, especially for a beginner.

  7. aestrivex
    April 24, 2012 at 10:59 pm #

    different strokes for different folks, but I think your presentation is far too visual and far too cluttered. I also think that it was hard to keep track of all the different things you’re saying — it’s kind of all over the place and it would help to make your message more concise and tractable or to have a sort of table of contents header.

  8. Jess
    April 24, 2012 at 11:34 pm #

    I actually just created a blog and have been looking for ways to get people interested and keep them interested. This has helped A LOT! Thank You!

  9. Johnresa
    April 25, 2012 at 12:16 am #

    I have several blogs and I think this information could be used to make them a bit better.

  10. Michaeeeeeeel
    April 25, 2012 at 12:27 am #

    Unlike aestrivex, I think the graphics are a very nice touch. They keep me reading because otherwise I probably would’ve lost interest.

  11. Kevin Koschnick
    April 25, 2012 at 12:48 am #

    What an amazing tutorial indeed. Your vibrant design style combined with your simplified structures are quite inviting ! I plan on looking into your ideas more.

  12. Arindam
    April 25, 2012 at 1:10 am #

    This post really helps me a lot for my blog. Your Writing and the Ending with those Info-graphic is Superbly Amazing! This inspires me very much for writing quality contents. Thanks.

  13. frases bonitas
    April 25, 2012 at 1:18 am #

    This is a topic which is near to my heart… Thank you!
    Exactly where are your contact details though?

    • RankPop Team
      May 28, 2012 at 12:13 pm #

      Frances,

      We have a link at the very top of the blog which leads to our contact page; you can find it by pasting this URL into your address bar: http://www.rankpop.com/get-in-touch-with-us/

      Cheers!

      ~ The RankPop Team

  14. Crystal C
    April 25, 2012 at 1:32 am #

    There is a lot of great content and a lot of great suggestions! The images you posted were a big plus and helped understand your thinking in the process! Great job!!

  15. Rethy. N.K
    April 25, 2012 at 2:50 am #

    Very informative blog. It gives good training for Creating Amazing Content. The well known K.I.S.S formula is very important while preparing a good content.

  16. viji
    April 25, 2012 at 3:01 am #

    All are valuable points and I like the sixth one. Most people failed to do. If they do share or follow the people who give honest review they will get regular visitor always. Very good article.

  17. Peter
    April 25, 2012 at 3:15 am #

    I really loved reading this article! It was full of really useful information, and includes great guidelines for creating amazing content!

  18. enza
    April 25, 2012 at 5:21 am #

    i just looked over this and so far it looks like a lot of good information. I’m going to read over it more when i get a minute. i’ve already seen a few things i’d like to try on my site. Thanks for the info!

  19. mehboob matte
    April 25, 2012 at 5:55 am #

    I think that it was hard to keep track of all the different things you’re saying …but its very useful.And Very good content and suggestions for beginners…..

  20. Anupriya
    April 25, 2012 at 7:13 am #

    I created a blog earlier where i dint have much of response. Reading this post has helped me improve my blog giving in more details and i also see a good set of response for my upgraded blog. Thanks a lot for the suggestions

  21. Laura
    April 25, 2012 at 7:15 am #

    I really liked the visual diagram you used about creating compelling content. It sums the process up so well. I find it so much easier to take this kind of information in visually. I suppose this itself is a lesson in the content to use! Thanks!

  22. Prithvi
    April 25, 2012 at 8:29 am #

    Nicely breaks down the process into do-able steps. I love the links that you’ve provided throughout the article. Thank you very much!

Leave a Comment

Remember to play nicely folks, nobody likes a troll.