SEO site optimization can be divided into two very broad and basic categories: on page and off page techniques.
Today we’re going to be giving our attention to on page website optimization – It is a very important element of the success of your website.
Video: Will Mullins – Case Study Part 3 – On Page Optimisation – the finer details
Essential or optional?
Essential, absolutely essential.
We really cannot say this enough: you need to optimize your pages and you need to do it right now.
Think of it this way: Your website is a grand, gorgeous new building.
People are coming from all over to see it, especially a group of reviewers from big-time architectural and interior design magazines. They want to see what you have to offer and tell people about your building, maybe even ranking it in their top ten lists in future issues. “Regular” people are coming to see it too, but not many. If you can get good reviews and rank well in future issues of the big magazines, you will undoubtedly get a lot more traffic in the future. But in order to get the reviews and rankings you want, you have to have things in order and dress your building to impress everyone who sees it.
Web site search engine optimization starts at the very foundations of your website. Like a building, without a good foundation a website will not stand the test of time. One area in particular deserves your attention, and those are your meta tags. Meta tags appear at the head of your website’s code and should be optimized to reflect your top keywords and provide a brief, targeted description of what your brand has to offer. Don’t stuff these tags full of every keyword you can think of, but definitely don’t neglect them or leave them to chance because they are a very important part of site optimization. Search engines still use meta tags to deliver their results; they are not an influential ranking factor as they were in the past, but they are still worth polishing.
Alt tags, etc
Structure is also important when it comes to how you optimize web site pages. For example, make sure that you are filling out the “alt” tags for any media you embed in your pages. Images and videos will have tags that allow you to describe the contents of your media for search engines and screen readers. You can optimize these descriptions with your keywords and solve two problems at once (optimization and accessibility.)
To see the post where this image originally appeared, click here
Body copy, captions, etc
Any place that there is text on your website, there is an opportunity for optimization. We can’t really stress how much you need to use caution when inserting your keywords into your text – think of how much better you feel when you end your meal when you feel pleasantly full as opposed to after you have eaten so much you feel a bit ill. This is the concept you need to keep in mind when optimizing your text content; search engines like to see your keywords to a point as they help tell what your website is about, but beyond that they begin to get suspicious when keywords are just scattered all over the place.
Your text content should also be full-bodied and relevant / informative. Fluff content or content that is too brief or random is not appreciated, and search engines will not appreciate such pieces. Neither will anyone who visits your website, and this is something that you need to pay careful attention to when putting your website together. It might be tempting to put something quick and generic together, especially if you have a number of pages that will have similar content. In the long run it is better to optimize each page and take the time to do everything correctly. Cutting corners will only cut into your rankings in the future!
Your website should be robust and complete – no shallow content or thin pages! It should accurately reflect who you are as a brand and what sorts of products and services you offer. When you apply these principles with the judicious inclusion of your keywords you will enjoy much greater success in the search engine results than if you had not taken these steps to optimize site pages to the fullest.
On page optimization is seriously important. It is the foundation of your SEO efforts and can be of enormous help when bringing in traffic and impressing both search engines and potential customers. Good web site optimization services will recognize this and work with you to produce results that are beneficial to the ranking success of your website. Ask yourself “How will I optimize my site?”