The RankPop Privacy Policy

(last updated: February 2012)

We, RSD Web Properties, LLC DBA, have created this privacy statement in order to demonstrate

our firm commitment to privacy. This privacy statement discloses the information
collection and disclosure practices for our Web sites (the “Sites”). By accessing the Sites,

you consent to the collection and use of information as described herein. We reserve the
right to change this privacy statement at any time. If we make any material changes to
our privacy statement, we will post a new statement on the Sites and update the effective
date set forth above. Therefore, we encourage you to check the date of our privacy
statement whenever you visit the Sites to see if it has been updated since your last visit.

Personal Information. Our Sites provide consumers with various services related to lead
generation, search engine optimization, business consulting, web presence, etc. Our sites
provide our paying users of our service with various tools to help improve their business
(e.g., web sites, lead generation tools, etc.) In order to provide these services, we collect
information from consumers through our Sites and may forward it to one or more third
party service providers that use the information to provide consumers with some of these
services. In order for us to provide these services, we also may collect supplementary
personally identifying information about you from third party sources to correct or
supplement the information we have requested from you. We also collect your e-mail
address if you register to receive our newsletter, as well as the email addresses of others
that you voluntarily provide to us as part of our “Tell A Friend” service (which we use
to send an email inviting the recipient to use our services). If you are a service provider
interested in our services (e.g., a web site development, lead generation, etc.) with RSD
Web Properties, LLC, we collect your contact and professional information, including but
not limited to your name, company, address, phone number and e-mail address.

We may also use a third party to host our web site, including our online data collection
forms. This third party provider has access to the user information for purposes such as
maintaining the site.

Aggregate Information. Aggregate information is data we collect about a group or
category of products, services or users, from which individual user identities have been
removed. We collect aggregate information about you and your use of our services and
combine it with information about how others use the same service. Such aggregate
information includes, without limitation, site traffic, page views, and impressions. This
information may be correlated to you for our internal use only. However, we may collect,
compile, store, publish, promote, sell, or otherwise disclose or use any and all aggregate
information (i.e., information that does not personally identify you).

We use personal information internally to serve our users and to enhance and extend
our relationship with our users. For example, by understanding how you use the Sites
from your computer, we are able to customize and personalize your experience. More
specifically, we use personal information for the purposes for which it was collected (such
as to provide you with the services), to anticipate and resolve problems with our Sites,
to respond to customer support inquiries, and to send you periodic e-mail newsletters
(provided you register to receive our newsletter), and for our own internal operations
(including internal analysis as described below). You should review the following section to
understand when we disclose personal information to third parties.

Except as set forth in this privacy statement, we do not disclose, sell, rent, loan, trade or
lease any personally identifying information collected at our Sites to any third party. We
will disclose personal information in the following circumstances:

Internal Analysis and Operations. We will use and disclose information about you for our
own internal statistical, design or operational purposes, such as to estimate our audience
size, measure aggregate traffic patterns, and understand demographic, user interest,
purchasing and other trends among our users. We may outsource these tasks and disclose
personal information about you to third parties, provided the use and disclosure of your
personal information by these third parties is restricted to performance of such tasks. We
may also share personal information with third-party vendors who assist us in performing
internal functions necessary to operate our business. We require our third party vendors to
keep such information confidential and to only use the information for the purpose it was

Transaction Processing. We will disclose personal information to third parties as
necessary to perform services for you. As stated above, a consumer’s personal information
is forwarded to one or more third party service providers in order to provide you with
the services. If a particular service provider is unable to fulfill your request within a
reasonable time, we may forward your information to an alternate service provider to
ensure that your request is fulfilled. Service providers may contact you to complete the
transactions you have requested by any methods available to him or her including via e-
mail, telephone, regular mail, in person visits or other means. We do not regulate how
these third party service providers use or disclose your personal information and are not
responsible for removing your information from any third party lists. Please contact the
third party service providers directly to be removed from their lists.

Protection of RSD Web Properties, LLC and Others: We disclose personal information
when we believe it is appropriate to comply with the law (e.g., a lawful subpoena,
warrant or court order); to enforce or apply this privacy statement or our other policies or

agreements; to initiate, render, bill, and collect for amounts owed to us; to protect our

or our users’ rights, property or safety; or to protect our users from fraudulent, abusive,
or unlawful use of, our Sites; or if we reasonably believe that an emergency involving

immediate danger of death or serious physical injury to any person requires disclosure of
communications or justifies disclosure of records without delay.

Business Transfers. In addition, information about users of our Sites, including personally
identifiable information provided to us by our users, may be disclosed as part of any
merger, acquisition, debt financing, sale of company assets, as well as in the event of an
insolvency, bankruptcy or receivership in which personally identifiable information could
be transferred to third parties as one of the business assets of the company.

Please be aware that we may provide links to third party Web sites from our Sites as a
service to our users and we are not responsible for the content or information collection
practices of those sites. We have no ability to control the privacy and data collection
practices of such sites and the privacy policies of such sites may differ from that of Therefore, we encourage you to review and understand the
privacy policies of such sites before providing them with any information.

We may use cookies to identify users and customize their experience on our site based on
information they give us. Cookies are small pieces of information or files that are stored
on a user’s computer by the Web server through a user’s browser for record keeping
purposes. A cookie itself is not designed or intended to read any information from your
computer (other than the contents of the cookie); rather, it is an identifier used by the
Web site that originally placed it on your hard drive. The actual contents of the cookie
information can be retrieved by the same site’s Web server in order to personalize,
monitor, or regulate the use of the site. We do not use Web beacons, or similar technology
on our Sites. However, we permit third parties to place Web beacons on our Sites to
monitor the effectiveness of advertising and for other lawful purposes. A Web beacon, also
known as a “Web bug,” is a small, graphic image on a Web page, Web-based document or
in an e-mail message that is designed to allow the site owner or a third party to monitor
who is visiting a site. Web beacons collect non-personally identifying information such
as the IP address of the computer that the Web beacon is sent to, the URL of the page
the Web beacon comes from and the time it was viewed. We do not use (or permit third
parties to use) Web beacons to collect personally identifying information about you.

We use reasonable security measures to store and maintain personally identifying
information to protect it from loss, misuse, alternation or destruction by any unauthorized
party while it is under our control.

We do not intend, and these Sites are not designed, to collect personal information from
children under the age of 16. If you are under 16 years old, you should not register for our
services or otherwise provide information on our Sites.

CHOICE AND ACCESS gives users the following options for accessing, changing and deleting personal
information previously provided, or opting out of receiving communications from us:

Email us at; or

Call us at the following telephone number: (855) RANKPOP


If you have any questions about this privacy statement, the practices of our Sites, or
your dealings with our Sites, please contact us at the following address or email us at:

outreach {the at sign}

RSD Web Properties, LLC dba RankPop
Customer Success
425 North Prince Street, Suite 103
Lancaster, PA 17603