Tag Archives: content
18
Jun

SEO 101 – Guest Posting Etiquette

  Guest posting essentials What is guest blogging? Guest posting or the act of being published on a blog that is not your own is something that has become both important and essential for quality content distribution and the building of top quality links. Because quality has become so important (taking the place of an [...]

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11
Jun

Use New Original Content to Keep Your Site Fresh

  Content is everything Content does so many things for your website and by extension, your business. According to professional SEO services, it brings in traffic, it convinces the people who see it that you know what you’re talking about and that they can trust you, and serves as a 24/7 representative of your brand. [...]

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13
May

What Google+ Can Do For Your SEO

  Google+ is far more than just another social network Is it yet another addition to the multitude of social channels that have sprung up and gained strength in the past few years? Yes. But is that all there is to it? Nope! How to create a Google Plus page for your business, and why [...]

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01
May

Why You Need to Focus on Local Organic SEO

  Online representation is everything. If you are doing business in any form or fashion you need to be properly represented online, especially at a local level. Video: How can a legitimate business compete online? Think of local SEO while watching this video; local SEO is just the thing that businesses need to level the [...]

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29
Apr

DIY SEO Anyone Can Master

  In a great sea of competition, does your site stand out? If you’re a new start-up or even a small to mid-sized business that hasn’t been around more than a few years, the answer is likely not going to be one that puts a smile on your face. The simple fact is that there [...]

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24
Apr

On Page Optimization – Essential or Optional?

  SEO site optimization can be divided into two very broad and basic categories: on page and off page techniques. Today we’re going to be giving our attention to on page website optimization – It is a very important element of the success of your website.   Video: Will Mullins – Case Study Part 3 – [...]

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22
Apr

Make Your Website Stand Out With Content Marketing

  Making your website stand out from the crowd While it’s not possible pinpoint the exact number of websites in existence today, it’s safe to say that there are hundreds of millions of other websites in existence, including your own. Think on that for a moment…… pretty amazing isn’t it? And a large percentage of [...]

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10
Apr

Behind the Scenes: Creating High-quality SEO

  Dispelling the Myths Despite what many people might believe, SEO isn’t some sort of mystical search engine manipulation. When undertaken in an honest and sustainable manner, SEO is just another tool that ends with your site providing your customers with what they want while your brand is getting something in return. You get traffic [...]

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27
Mar

Your Need to Know Essentials – Blog Images

  In the past a blog could get by and do quite well for itself with a solid schedule of high-quality text content. Blogs are and always have been about sharing information of one sort or another with the world; it is only the nature of that information that has changed. No longer do we [...]

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26
Mar

The New Face of Pinterest

  Pinterest has made a few changes lately that could really impact the way your brand benefits from marketing on this social channel. Focusing more on the images and less on the rest of the average pin, Pinterest aims to increase engagement and discovery in the future. What this new Pinterest could mean for your [...]

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19
Mar

The Anatomy of a Perfect Tweet

  What Makes a Tweet Special? What sets a great tweet apart from the millions of other tweets being made every day? A truly memorable tweet is one that is as readable as possible and as retweetable as possible. Readability can vary widely based on your industry and the individual preferences of your followers, but [...]

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16
Mar

7 Traits of the Best Business Blogs

  Should You Aim For Perfection? No, not really. The thing is, no one is perfect. Trying for perfection is not an ideal solution to creating a better business blog; instead, try to be the very best that you can be. We’re all human and as such we make mistakes like typos or linking the [...]

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12
Mar

Boost Your Social Engagement With These Top Content Tips

  It might seem like there is never enough content to go around, and even if you can create enough pieces to stay current you’re just not seeing the engagement numbers to make it all seem worthwhile. What can you do? Video: Boost Social Media Engagement Through Content Curation   You can step up your [...]

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07
Mar

Web Users Feel the Need for Speed

  Have you ever sat impatiently, drumming your fingers on your desk, staring at your monitor while waiting for a website to load? You are not alone. Web users by and large prefer faster websites. In most cases, the faster a site loads, the better the overall experience will be. While having a faster website [...]

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26
Feb

Repurpose Your Longer Content for SEO Benefits

  Content is Content… Or is It? While it is true that high-quality content is one of the main ingredients in a successful SEO program, are you sure you are aware of all of the types of content that you can use towards this end? Let’s say for the sake of argument, you are pretty [...]

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16
Feb

Marketer’s Toolkit: Visual Content Creation Tools

  Content Marketing Goes Visual It’s no secret that people love to look at pictures, scan infographics, watch videos, and just generally enjoy all of the visual content that is being produced lately. And why shouldn’t your brand give your audience what they want?   Click for a larger version   A Few Tools for [...]

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14
Feb

Get Your Boss Excited About Content Marketing!

Content Marketing & Your Boss Let’s face it. Most marketers are not lucky enough to have bosses that understand the need for content marketing; a few don’t even grasp the concept at all! Here at RankPop we are blessed to have plenty of people in our higher ranks who understand, and even appreciate, the essential [...]

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12
Feb

Content Marketing – In Theory and In Practice

  Not just a buzzword any longer, content marketing has come a long way from its earliest days. Because of all of the changes in content marketing theories and practices some marketers are not sure what they need to do in order to create a sustainable content marketing strategy that is taking the utmost advantage [...]

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09
Feb

8 Great Ways to Strengthen Your Branding on YouTube

Image Credit: bloomua / Shutterstock.com   Branding is Very Important As a brand marketing yourself online, you understand that branding your messages is very important; how else would someone know they were your messages if they were not branded appropriately? Branding your messages makes them easy to recognize as belonging to you. Your brand can [...]

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07
Feb

Content Marketing Newsflash – It’s Not All About You

  Not About Me? What Do You Mean? When we say that your content marketing isn’t all about you, we mean that your needs are not the only ones that should be considered. As far as the subject matter goes, it’s to be expected that your content marketing materials are a bit influenced by your [...]

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