Google+ is far more than just another social network Is it yet another addition to the multitude of social channels that have sprung up and gained strength in the past few years? Yes. But is that all there is to it? Nope! How to create a Google Plus page for your business, and why [...]
Find Out How Google Ranks Your Website
By RankPop Team • May 11, 2013 • Google Updates, Long Tail SEO, On Page SEO, Social Media • Leave a comment
Have you ever wondered exactly how Google determines where your website should rank? Out of the hundreds of millions of other websites out there, how does Google know where your site stands? While we can’t give you a precise list of the over 200 different ranking factors taken into account by Google’s algorithm, we [...]
Bing and Facebook: What’s the Deal With These Two?
By RankPop Team • May 6, 2013 • Social Media • Leave a comment
It’s been brewing for quite some time now, this thing between Bing and Facebook. Bing might not be the biggest search engine out there, but it’s big enough to give Google pause and to consider it a major rival. For a long time now, Google and Bing have been battling for absolute search supremacy. [...]
What’s New Facebook? – Part Two
By RankPop Team • April 4, 2013 • Fun Stuff, Social Media • Leave a comment
Welcome to Part Two of our post on new Facebook features, changes, and upgrades to existing features. If you haven’t yet had a chance to check out Part One, please let a look if you have a moment as we discuss different features in each of these two posts and you don’t want to [...]
What’s New Facebook? – Part One
By RankPop Team • April 1, 2013 • Fun Stuff, Social Media • Leave a comment
Facebook has been coming out with a lot of new features lately as well as enhancing a few features it has been perfecting to make them that much more useful and amazing. Sometimes they produce something that is an absolute god-send to marketers while other new proposals and enhancements seem to fall short of [...]
The New Face of Pinterest
By RankPop Team • March 26, 2013 • Social Media • Leave a comment
Pinterest has made a few changes lately that could really impact the way your brand benefits from marketing on this social channel. Focusing more on the images and less on the rest of the average pin, Pinterest aims to increase engagement and discovery in the future. What this new Pinterest could mean for your [...]
The Anatomy of a Perfect Tweet
By RankPop Team • March 19, 2013 • Social Media • Leave a comment
What Makes a Tweet Special? What sets a great tweet apart from the millions of other tweets being made every day? A truly memorable tweet is one that is as readable as possible and as retweetable as possible. Readability can vary widely based on your industry and the individual preferences of your followers, but [...]
Make Your Brand a Social Media Marketing Superstar
By RankPop Team • March 14, 2013 • General Marketing, Social Media • Leave a comment
Your brand has amazing potential, and with a little work in the right areas you can personally see to it that your brand has the best possible chances of success. Of course we can’t say for certain whether or not any technique we recommend will work for you in the same ways that will [...]
Boost Your Social Engagement With These Top Content Tips
By RankPop Team • March 12, 2013 • Content Writing, General Marketing, Social Media • Leave a comment
It might seem like there is never enough content to go around, and even if you can create enough pieces to stay current you’re just not seeing the engagement numbers to make it all seem worthwhile. What can you do? Video: Boost Social Media Engagement Through Content Curation You can step up your [...]
Vine Video App Offers Marketing Opportunities Six Seconds at a Time
By RankPop Team • March 9, 2013 • General Marketing, Social Media • Leave a comment
Sharing Your Message….. Six Seconds at a Time What is the ideal length for a socially shared video? Depending on your choice of sharing app, you might say anywhere from just a few seconds to well over a minute. With Vine, users can create six second videos to share with their social connections quickly [...]
8 Great Ways to Strengthen Your Branding on YouTube
By RankPop Team • February 9, 2013 • Fun Stuff, General Marketing, Social Media • Leave a comment
Image Credit: bloomua / Shutterstock.com Branding is Very Important As a brand marketing yourself online, you understand that branding your messages is very important; how else would someone know they were your messages if they were not branded appropriately? Branding your messages makes them easy to recognize as belonging to you. Your brand can [...]
4 Content Marketing Lessons Taught by Social Media
By RankPop Team • January 29, 2013 • Content Writing, General Marketing, Social Media • Leave a comment
Your Content is Your Story Every piece of content you publish tells a part of your brand’s story. It might be a small piece like a Tweet or an image shared through Instagram, or it could be a longer blog post detailing a part of your brand’s history. Regardless of length, each piece of [...]
Step Up Your Game With Visual Content
By RankPop Team • January 22, 2013 • Content Writing, General Marketing, Social Media • Leave a comment
Content marketing is a big deal with many brands making their mark with their stellar content offerings. Perhaps referring to the various resources being produced every day as “content” is a bit simplistic and misleading. When most of us think of content we think of something that has been written; text-based information if you [...]
Visual Social Media Showdown – Pinterest Versus Instagram
By RankPop Team • January 11, 2013 • Social Media • Leave a comment
The Wonders of Visual Social Media Social media has become such a large part of our lives that it’s hard to imagine life without it. Because it is constantly changing, adapting, and evolving, social media has begun to take on many different forms. Twitter is a haven for micro-blogging, Facebook and Tumblr for sharing [...]
Social Signals for SEO – Past, Present, and Future
By RankPop Team • December 28, 2012 • General Marketing, Long Tail SEO, Social Media • Leave a comment
Over the past 6 months there has been a lot of talk about social signals and how these could be related to successful SEO. It’s obvious that they are closely associated with SEO success, but their exact relationship is still unclear. Unless Google and Bing throw open their doors and let us examine the [...]
A Closer Look at the Buying Habits of Pinterest Users
By RankPop Team • December 15, 2012 • General Marketing, Social Media • Leave a comment
While the meteoric rise of Pinterest might be slowing down a bit, it still has one of the highest conversion rates of any of the popular social networks. Because of this it is definitely a good idea to take a closer look at the buying habits of Pinterest users so that you can market [...]
Instagram for Content Marketing?
By RankPop Team • December 8, 2012 • General Marketing, Social Media • Leave a comment
If you haven’t given it much thought before, ask yourself whether or not your business could benefit from a little bit of content marketing via Instagram. A visual social media platform changes the rules of the game a little, but once you see how many top brands are adapting you might decide to try [...]
Use Your Marketing Message to Reach These 5 Types of Social Media Users Today!
By RankPop Team • November 16, 2012 • Fun Stuff, Social Media • Leave a comment
While there are many different types of people – probably too many to mention – using social media today, we’ve decided to highlight 5 of the different types of social media users in hopes that by telling you a little more about them you will have the information you need to begin marketing more [...]
Social Media Holiday Marketing Guides – Pinterest Edition
By RankPop Team • November 14, 2012 • Fun Stuff, General Marketing, Social Media • Leave a comment
Still new territory for many marketers and business owners, social media sites like Pinterest are going to be big potential traffic-drivers this Holiday season. So how can we better market our brands on Pinterest over the next month or so? Video: 5 Cool Ideas for Holiday Social Media Marketing This video makes some [...]
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18MayMarrying PPC and Organic Search for Maximum Benefit May 18, 2013 The Great Debate Rages On There is always a lot of debate in the ...
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13MayWhat Google+ Can Do For Your SEO May 13, 2013 Google+ is far more than just another social network Is it yet another addition ...
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11MayFind Out How Google Ranks Your Website May 11, 2013 Have you ever wondered exactly how Google determines where your website should rank? Out ...
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09MayWhy #1 Rankings Matter May 9, 2013 There’s more to being #1 than meets the eye You might be thinking that ...
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06MayBing and Facebook: What’s the Deal With These Two? May 6, 2013 It’s been brewing for quite some time now, this thing between Bing and Facebook. ...
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How to Get the Most Out of Online Feedback
By RankPop Team • February 21, 2013 • General Marketing • Leave a comment
As much as we might wish it to be otherwise, some research is required when it comes to getting the most benefit from consumer feedback online. One of the most important parts of your research efforts should be serious consideration of who your target audience really is. Of course you will want to know [...]