Facebook Ads… What Are They Really?
Straight from the horse’s mouth, here are some facts about Facebook ads:
Ads can appear in the right-hand column of pages throughout Facebook. Ads are eligible to appear on many types of pages, including apps, photos, groups, pages, timelines, and the home page.
The content of a Facebook Ad is sometimes paired with news about social actions (e.g., liking a Page) that your friends have taken.
Your friends might see news about the social actions you have taken in Facebook Ads. This news will only be shown to your confirmed friends and will adhere to applicable privacy settings you’ve set for your account. If a photo is used, it is your profile photo and not from your photo albums.
Facebook doesn’t sell your information to advertisers.
Facebook actively enforces policies that help protect your experience with third-party applications and ad networks.
Facebook ads are one of the ways Facebook monetizes itself and increases its revenue. We see this kind of thing happening (on a much smaller scale, mind you) all around the web, from the smallest blog to the largest corporate website. The bottom line is that when they’re used correctly, ads are a great way to bring in some additional revenue for your business.
Video: Facebook for Business: Develop a Facebook ad campaign and increase your Edgerank score
The All-Important Click: How Do You Get It?
Pay attention to the details.
Facebook ads allow you to enter your own text and upload your own image, so there’s not much about a Facebook ad that you cannot customize to suit your brand and your marketing message. You are allowed 25 characters for your ad’s title and then 135 characters for the primary text portion of the ad. Your picture then should be suitable for the dimensions of the ad. Keep all of the important imagery towards the center – Facebook sometimes doesn’t display the edges of an image, and if there is something important there, your potential customers won’t see it!
You can encourage people to click on your ads by making them interesting.
In order to target your ads towards the right people, consider things like age, gender, income, location, relationship status, and education. These are all factors that can help you to isolate specific groups of your consumer base and target them more effectively, using ads that are tailored to their interests and needs.
Facebook Ads vs. the Google Display Network
In an ideal world, you would be working with both Facebook ads and Google ads in order to increase the traffic to your website (and hopefully your bottom line).
Recently, people have been talking about whether or not Facebook ads are even worth the bother. Why worry about mastering yet another system when Google PPC ads seem to be working well?
While neither Facebook nor Google ads will be the best for any given brand, there are some similarities and differences that might make your decision a little easier.
- Google and Facebook both offer PPC (Pay Per Click) advertising options for businesses.
- Facebook and Google both offer “free” advertising solutions for businesses (Facebook offers Facebook Fan Pages, and Google offers Business Pages).
- The average users spends much more time on Facebook than on Google.
- Facebook is an ideal medium for creating brand awareness and for targeting very specific groups of users, e.g. fans of certain television shows or types of music.
- Google is one of the best solutions for cost-effective advertising, with much more reasonable CPC (Cost Per Click) for advertisers.
- The wide variety of ad formats Google offers can also make it a very attractive option for advertisers looking for more versatility.
Does your brand use Facebook ads or Google ads?