The RankPop Blog

18
May

Marrying PPC and Organic Search for Maximum Benefit

By • May 18, 2013 • General Marketing, Long Tail SEO • Leave a comment

  The Great Debate Rages On There is always a lot of debate in the SEO  / internet marketing community as to which is “better”, PPC (Pay Per Click) advertising, or organic SEO. We have better in quotation marks because the two are barely comparable – think of bananas and mangoes. Not much similarity there, [...]

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13
May

What Google+ Can Do For Your SEO

By • May 13, 2013 • Content Writing, General Marketing, Long Tail SEO, Social Media • Leave a comment

  Google+ is far more than just another social network Is it yet another addition to the multitude of social channels that have sprung up and gained strength in the past few years? Yes. But is that all there is to it? Nope! How to create a Google Plus page for your business, and why [...]

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11
May

Find Out How Google Ranks Your Website

By • May 11, 2013 • Google Updates, Long Tail SEO, On Page SEO, Social Media • Leave a comment

  Have you ever wondered exactly how Google determines where your website should rank? Out of the hundreds of millions of other websites out there, how does Google know where your site stands? While we can’t give you a precise list of the over 200 different ranking factors taken into account by Google’s algorithm, we [...]

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09
May

Why #1 Rankings Matter

By • May 9, 2013 • General Marketing, Technical Stuff • Leave a comment

  There’s more to being #1 than meets the eye You might be thinking that a Google ranking of #1 is a reward in and of itself, after all, it means you beat out everyone else who was aiming for that top spot! Seeing your website’s Google rank  at #1 for your keywords can be [...]

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06
May

Bing and Facebook: What’s the Deal With These Two?

By • May 6, 2013 • Social Media • Leave a comment

  It’s been brewing for quite some time now, this thing between Bing and Facebook. Bing might not be the biggest search engine out there, but it’s big enough to give Google pause and to consider it a major rival. For a long time now, Google and Bing have been battling for absolute search supremacy. [...]

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01
May

Why You Need to Focus on Local Organic SEO

By • May 1, 2013 • General Marketing, Long Tail SEO • Leave a comment

  Online representation is everything. If you are doing business in any form or fashion you need to be properly represented online, especially at a local level. Video: How can a legitimate business compete online? Think of local SEO while watching this video; local SEO is just the thing that businesses need to level the [...]

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29
Apr

DIY SEO Anyone Can Master

By • April 29, 2013 • Long Tail SEO, On Page SEO • Leave a comment

  In a great sea of competition, does your site stand out? If you’re a new start-up or even a small to mid-sized business that hasn’t been around more than a few years, the answer is likely not going to be one that puts a smile on your face. The simple fact is that there [...]

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24
Apr

On Page Optimization – Essential or Optional?

By • April 24, 2013 • On Page SEO • Leave a comment

  SEO site optimization can be divided into two very broad and basic categories: on page and off page techniques. Today we’re going to be giving our attention to on page website optimization – It is a very important element of the success of your website.   Video: Will Mullins – Case Study Part 3 – [...]

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22
Apr

Make Your Website Stand Out With Content Marketing

By • April 22, 2013 • Content Writing, General Marketing • Comments Off

  Making your website stand out from the crowd While it’s not possible pinpoint the exact number of websites in existence today, it’s safe to say that there are hundreds of millions of other websites in existence, including your own. Think on that for a moment…… pretty amazing isn’t it? And a large percentage of [...]

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10
Apr

Behind the Scenes: Creating High-quality SEO

By • April 10, 2013 • Long Tail SEO, On Page SEO, Technical Stuff • Leave a comment

  Dispelling the Myths Despite what many people might believe, SEO isn’t some sort of mystical search engine manipulation. When undertaken in an honest and sustainable manner, SEO is just another tool that ends with your site providing your customers with what they want while your brand is getting something in return. You get traffic [...]

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04
Apr

What’s New Facebook? – Part Two

By • April 4, 2013 • Fun Stuff, Social Media • Leave a comment

  Welcome to Part Two of our post on new Facebook features, changes, and upgrades to existing features. If you haven’t yet had a chance to check out Part One, please let a look if you have a moment as we discuss different features in each of these two posts and you don’t want to [...]

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01
Apr

What’s New Facebook? – Part One

By • April 1, 2013 • Fun Stuff, Social Media • Leave a comment

  Facebook has been coming out with a lot of new features lately as well as enhancing a few features it has been perfecting to make them that much more useful and amazing. Sometimes they produce something that is an absolute god-send to marketers while other new proposals and enhancements seem to fall short of [...]

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27
Mar

Your Need to Know Essentials – Blog Images

By • March 27, 2013 • Content Writing, General Marketing, On Page SEO • Leave a comment

  In the past a blog could get by and do quite well for itself with a solid schedule of high-quality text content. Blogs are and always have been about sharing information of one sort or another with the world; it is only the nature of that information that has changed. No longer do we [...]

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26
Mar

The New Face of Pinterest

By • March 26, 2013 • Social Media • Leave a comment

  Pinterest has made a few changes lately that could really impact the way your brand benefits from marketing on this social channel. Focusing more on the images and less on the rest of the average pin, Pinterest aims to increase engagement and discovery in the future. What this new Pinterest could mean for your [...]

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21
Mar

Your Need to Know Essentials – Video Marketing

By • March 21, 2013 • General Marketing, Long Tail SEO, On Page SEO • Leave a comment

  The effectiveness of video marketing Just how useful are videos in the grand scheme of things? Videos are pretty darn awesome when it comes to making things happen. Videos can be used to demonstrate something, communicate a message, share a sentiment, or to condense a concept that might otherwise be  too much to handle [...]

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19
Mar

The Anatomy of a Perfect Tweet

By • March 19, 2013 • Social Media • Leave a comment

  What Makes a Tweet Special? What sets a great tweet apart from the millions of other tweets being made every day? A truly memorable tweet is one that is as readable as possible and as retweetable as possible. Readability can vary widely based on your industry and the individual preferences of your followers, but [...]

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16
Mar

7 Traits of the Best Business Blogs

By • March 16, 2013 • Content Writing, General Marketing • Leave a comment

  Should You Aim For Perfection? No, not really. The thing is, no one is perfect. Trying for perfection is not an ideal solution to creating a better business blog; instead, try to be the very best that you can be. We’re all human and as such we make mistakes like typos or linking the [...]

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14
Mar

Make Your Brand a Social Media Marketing Superstar

By • March 14, 2013 • General Marketing, Social Media • Leave a comment

  Your brand has amazing potential, and with a little work in the right areas you can personally see to it that your brand has the best possible chances of success. Of course we can’t say for certain whether or not any technique we recommend will work for you in the same ways that will [...]

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12
Mar

Boost Your Social Engagement With These Top Content Tips

By • March 12, 2013 • Content Writing, General Marketing, Social Media • Leave a comment

  It might seem like there is never enough content to go around, and even if you can create enough pieces to stay current you’re just not seeing the engagement numbers to make it all seem worthwhile. What can you do? Video: Boost Social Media Engagement Through Content Curation   You can step up your [...]

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09
Mar

Vine Video App Offers Marketing Opportunities Six Seconds at a Time

By • March 9, 2013 • General Marketing, Social Media • Leave a comment

  Sharing Your Message….. Six Seconds at a Time What is the ideal length for a socially shared video? Depending on your choice of sharing app, you might say anywhere from just a few seconds to well over a minute. With Vine, users can create six second videos to share with their social connections quickly [...]

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